Както едно времеLocal. Your way.
A food retail franchise bringing locally produced Bulgarian meat and dairy products online, with store pickup and local delivery.
The project at a glance
- Our contribution
- A food retail franchise bringing locally produced Bulgarian meat and dairy products online, with store pickup and local delivery.
- Why it matters
- Както едно време connects its local product selection with flexible ways to receive an order through Blubbl.
From the online basket to the neighbourhood.
The franchise brings the familiar neighborhood-store experience online. After choosing local products, customers need a clear path to collecting their order from a store or receiving a local delivery.
Familiar tastes. A world you recognise.
Landscape, food photography and recipe inspiration give the storefront a distinctly local character. The franchise’s selection of Bulgarian products stays at the centre.
Choose a colour from the storefront palette and watch the composition change.
One basket. Two ways to bring it home.
Switch between the two fulfilment options available through the store.
Shop online. Collect in person.
Store pickup connects the online order with the physical shop — useful when a customer wants to collect their shopping themselves.
- Choose products
- Select store pickup
- Collect from the store
An interactive explanation of the functionality, not a live checkout.
A local identity, all the way through.
The homepage uses landscape and food imagery to tell the brand’s story.
Compositions using imagery and screenshots from the live website. Original interface language preserved.
The website and the neighbourhood shop belong in the same customer journey.
Local product catalogue
Products from Bulgarian suppliers presented in a browsable retail catalogue.
Store pickup
Customers can order online and collect from a store.
Local delivery
Local delivery gives customers another way to receive their order.