The ClashersCommerce shaped around the brand.
Anniversary website with distinct product worlds, content and a playable browser game.
The project at a glance
- Our contribution
- Anniversary website with distinct product worlds, content and a playable browser game.
- Why it matters
- Shows how product presentation and interaction can express a recognizable brand.
Ten years of being first. The site had to feel legendary.
Slavi Panayotov — “The Clashers” — is the most-followed creator in Bulgaria and the first Bulgarian ever to shatter a million subscribers. For the channel’s 10th anniversary, a landing page was never going to cut it.
One epic destination to hold an entire decade of work and a sprawling product world: the Nineteen board game, six bestselling books and the ClashVit drinks & bars line — wrapped in an experience that hits like a headline event.
A decade that rewrote the rules
Channel Launch
Slavi uploads his very first video to The Clashers, originally dedicated to mobile strategy games.
Tech Brand Foundation
He registers the secondary channel The Clashers Tech, diversifying into reviews as the main channel shifts toward Top 10 educational rankings.
Gaming Hub Spin-off
With the main channel outgrowing raw gaming, he splits the worlds apart and launches The Clashers Gaming.
National Recognition
Major Bulgarian media document his explosive rise past 600,000 subscribers — an influential educator for the nation’s youth.
The 800K Hike
The channel crosses 800,000 subscribers. To celebrate, Slavi organizes a hugely publicized fan “mini-hike” in the Bulgarian mountains.
900K PlayStation Event
At 900,000 subscribers he hosts one of Bulgaria’s largest-ever digital giveaways — a PlayStation 5.
The Golden Million
“We are 1,000,000!” — history made as the first individual, non-music Bulgarian creator to smash through a million subscribers.
ClashCast Launch
A high-production studio interview series brings Bulgarian celebrities, influencers and experts in for long-form conversations.
Bulgarian YouTube King
Industry data crowns his unstoppable rise past 1.5 million subscribers — the undisputed top independent creator in Bulgaria.
The 50 Places Tour
A nationwide physical tour kicks off at The Mall in Sofia to sign copies of “50 Forgotten Places in Bulgaria.”
10 Years — Reimagined
Ten years of Slavi’s work — a channel, six books, a board game and the ClashVit line — finally united under one roof. To mark the anniversary, Alphabite engineered the new flagship site that fuses the entire universe into one unforgettable destination.
The story is just getting started
Ten years in, the pace isn’t slowing — it’s accelerating. More videos, more books, more products — the next chapter is already being written, and the greatest is yet to come.
Three channels, one unstoppable creator.
The Clashers brand commands a main channel and two spin-offs — together, a relentless decade of near-daily output.
Not a channel. A full-blown empire.
Nineteen
A lightning-fast family quiz game built on a genius three-card system — АБВГ, ДВУБОЙ and ВРЕМЕ — that keeps every player locked in, even when it isn’t their turn.
6 Bestsellers
From the "Top Mysteries" trilogy to "50 Incredible Riddles" and "50 Forgotten Places in Bulgaria" — six titles among the country's best-selling.
ClashVit
A functional line born from a personal mission for a healthier life: 5 vitamin drinks and 4 protein bars — Focus, Active, Relax and more.
This isn’t a mockup. It’s the real game.
We rebuilt Nineteen from scratch for the browser — one human against two relentless bots, on the real card system. Answer a few cards and see who conquers.
In which year did The Clashers channel launch?
One human, two bots, 5 cards. Beat Блиц and Мозък to the answer.
Own every layer.
No rented theme, no black box, no compromises. A headless build assembled from primitives we control — blisteringly fast to ship, owned forever.
Three product worlds. One brand experience.
What would you like your store to do better?
Show us what you sell, what you have in mind and where you are getting stuck. We will work through the options with you.