Alphabite × Watch Humans

Watch HumansEarlier platform work

Web and mobile platform connecting creators, product videos and brand subscriptions.

Aurora Desk LampTrail One SneakersGlow SerumBrew BottlePulse EarbudsAny product
Web + MobileNext.js & Expo apps
Creator → BrandTwo-sided platform
Genuine UGCVideo reviews, not ads
SubscriptionBrand access model
Scroll to press record

The project at a glance

Earlier projects in publishing, applications and platforms. Their technical details describe the original work.

Our contribution
Web and mobile platform connecting creators, product videos and brand subscriptions.
Why it matters
Earlier work on customer content, accounts and a shared web/mobile experience.
Explore the service →
The Brief

Shoppers stopped believing ads. They believe humans.

Watch Humans was built for eCommerce brands that rely on authentic video reviews rather than staged advertisements. The premise is simple: real people on camera, talking about products they actually use — and brands that would rather showcase that than another polished campaign.

Alphabite engineered the full platform — a creator upload flow where anyone can record and publish product videos, a subscription model that lets brands showcase their products, and a growing creator-led content library that bridges social proof with marketing content.

01

Record

Anyone can record and upload a product video — no studio, no script.

02

Subscribe

Brands subscribe to showcase their products and unlock creator content.

03

Amplify

A compounding UGC library turns social proof into marketing material.

The loop

From camera roll to conversion.

One loop powers the whole platform: creators feed the library, brands surface it where it sells. Every station below is a feature Alphabite built.

01
RecordCreators
A real person films a product video — phone camera, honest take.
02
UploadPlatform
The clip lands in the review library, tied to the product it shows.
03
SubscribeBrands
Brands subscribe to showcase their products on the platform.
04
ShowcaseStorefront
Subscribed products surface their creator videos as social proof.
05
AmplifyMarketing
The same genuine clips feed campaigns — UGC as marketing content.
The creator studio

Press record. Ship a review.

The upload flow at the heart of the platform, playable right here: pick a product, record your take, rate it, caption it — and watch it go live in your uploads.

Pick a product to review
REC
0:01
Your uploads

Publish your first review — it lands in the library instantly.

Interactive demo — no camera is accessed; products, brands and clips are illustrative.

The brand side

Subscribe, and your shelf comes alive.

Flip to the brand dashboard: a growing library of creator clips, browsable by category. Subscribe a brand to showcase its products — its reviews light up and jump the queue.

Brands on the platform
Lumen & Co

Homeware — desk and ambient lighting.

Stride Lab

Footwear — trail and everyday runners.

Dew Skin

Skincare — serums and daily routines.

Sip Society

Kitchen — brew gear and drinkware.

Loop Audio

Audio — earbuds and small speakers.

Subscribe a brand above to showcase its clips — or filter the library by category.

Creator library
0:42
Aurora Desk Lamp
@mira.makesLumen & Co
0:36
Trail One Sneakers
@jogswithjayStride Lab
0:51
Glow Serum
@skinbyanaDew Skin
0:28
Brew Bottle
@dailycarry.danSip Society
0:47
Pulse Earbuds
@techtoksLoop Audio
0:33
Aurora Desk Lamp
@deskscenesLumen & Co
0:58
Trail One Sneakers
@ultra.ellieStride Lab
0:39
Glow Serum
@honestglowDew Skin

Interactive demo — brands, creators and clips are illustrative.

Why it matters

Social proof that scales.

Watch Humans gives brands what a campaign can’t buy — a compounding library of genuine customer voices, wired straight into their marketing.

Authentic social proof

Real customers on camera — the credibility staged advertisements can’t fake.

A library that compounds

Every upload grows a scalable catalogue of user-generated product videos.

Less staged, more genuine

Reduces dependence on produced campaigns without going quiet.

Creators meet brands

One platform bridges review content and marketing — both sides win.

The stack

Typed from the database to the camera roll.

A TypeScript platform end to end — a web app for brands, a native creator studio in your pocket, and one typed schema underneath both.

Next.jsWeb

TypeScript web app where brands subscribe, showcase products and browse the library.

React Native (Expo)Mobile

The creator studio in your pocket — record and upload product videos anywhere.

PostgreSQL + PrismaData

One typed schema tying creators, clips, products and subscriptions together.

Tailwind CSSUI

A clean commerce-meets-content design system across every screen.

ALPHABITE

What would you like your store to do better?

Show us what you sell, what you have in mind and where you are getting stuck. We will work through the options with you.